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Meet Talei Hornback, Owner and President of Strategic Instincts, LLC. Talei is an established strategist and entrepreneur, based in Phoenix, AZ, with 20 years experience in Advertising, Marketing & Branding.
An established network of industry experts enables Talei to offer a full range of marketing support for your business or organization. From consulting to production work, and everything in between, Strategic Instincts™ has the ability to support your specific project needs.
Strategic Instincts™ provides premier marketing support to agencies and organizations through contracted partnerships and freelance service offerings.
As a formally trained Brand Planner, Talei's expertise lies in her ability to bridge the gap between a brand's internal aspirations and the external needs of their target audience(s). With a data-driven approach, Talei blends consumer insights with marketing and media planning strategies, to drive awareness and growth for clients and partners alike.

Talei's unique skillset in supporting end-to-end needs was cultivated through nearly two decades of work, rooted in market research to inform creative strategies on the agency side, and marketing management in client-slide, data-driven, executive roles. As a consultant, Talei now leverages her experience and know-how to drive results for clients and contracted partners.

Leadership roles in DTC, B2C and B2B marketing have equipped Talei with the ability to support varying project types. From isolated strategic work, to fractional support and high-level management, trust in Strategic Instincts™ to provide flexible services based on your specific needs. Click here to learn more about available services.
Talei Hornback, Owner & President