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Meet Talei Hornback, Owner and President of Strategic Instincts™. Talei (pronounced tah-lay) is an established Strategist, based in Phoenix, AZ, with over 15 years of experience in Advertising, Marketing & Branding,
As a freelance consultant, Talei offers a full range of marketing support for your specific business needs.
Operating as Strategic Instincts, LLC, Talei provides premier marketing support to agencies and organizations through contracted partnerships and freelance service offerings.
As a formally trained Brand Planner, Talei's expertise lies in her ability to bridge the gap between a brand's internal aspirations and the external needs of their target audience(s). With a data-driven approach, Talei blends consumer insights with marketing and media planning strategies, to drive awareness and growth for clients and partners alike.

Talei's ability to support end-to-end needs is rooted in nearly two decades of experience, informing creative strategies on the agency side, and owning data-driven, executive work on corporate in-house teams. As a consultant, Talei now leverages her experience and know-how to drive results for clients and contracted agency partners alike.

Leadership roles in DTC, B2C and B2B marketing have equipped Talei with the ability to support varying project types. From isolated strategic work, to fractional support and high-level management, trust in Strategic Instincts™ to provide flexible services based on your specific needs. Click here to learn more about available services.
Talei Hornback, Owner & President